Paper Rejection Chisels the research Output | Prof. Rishi Raj Sharma | Associate Dean | Guru Nanak Dev University

prof. Rishi Raj Sharma
About Prof. Rishi Raj Sharma Experience: 20 years Teaching Specialization- Marketing, CB, Advertising Research Area- Advertising, KM, Sustainability Marketing Expertise- Scale Development and Model Building, SEM (Smart PLS & ADANCO) Publications- 52 Research paper presentation- 90 (National and International conferences) Total Citations- 82 H-index- 7.13 In 1999, Prof Sharma started his marketing career at OCM - Birla VXL Ltd. as a marketing professionals trainer. This industry exposure, made him discover his interest and acumen in teaching so he shifted to the teaching profession and joined Guru Nanak Dev University in 2001. His objective was to chisel his teaching and research skills through in-depth, incessant learning and active...

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