Prof. Sanjit Roy- Learning to read research papers is the key to do research

Prof. Sajal Ghosh_Inkpothub_Research story By: KAVYA KUSUKURTHI (PGP-Indian Institute of Management, Indore)  Dr. Sanjit Kumar Roy is an Associate Professor of marketing at the UWA Business School. His research examines how the current dynamic market space and new technology (i.e. Artificial Intelligence and Robots) are transforming the roles of customers and employees. He is a Fellow at the UWA Business School's Centre for Business Data Analytics. In addition to his ongoing research, Dr. Roy is a certified LEGO┬« Serious Play┬« facilitator which he brings to the classroom by getting students to think more creatively, communicate more effectively and deliver more innovative results. Dr. Roy completed his Ph.D. in marketing at Icfai University in...

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